Analisis Strategi Pemasaran Dengan Media Sosial Marketing Pada Penjualan Properti di Brighton Real Estate

Dodik Susanto; Zsa Zsa Izazi

Authors

Dodik Susanto* Program Studi Manajemen, STIE Mahardhika Surabaya
Zsa Zsa Izazi Program Studi Manajemen, STIE Mahardhika Surabaya

Keywords:

Marketing, Social media, Property, Sales, Brighton Real Estate

Abstract

This research analyzes marketing strategies using social media in property sales by Brighton Real Estate. In this digital era, social media has become a powerful platform for promoting products and services. This research aims to explore the effectiveness of social media marketing strategies in increasing property sales. The research method used is a case study, with data collected through interviews with property agents, social media content analysis, and consumer surveys. The research results show that the use of social media in Brighton Real Estate's property marketing strategy has had a positive impact on sales. Social media allows real estate agents to reach a wider audience, increase engagement and build relationships with potential buyers. However, this research also identified several challenges faced in implementing social media marketing strategies, such as the difficulty of measuring ROI (Return on Investment) appropriately and changes in social media platform algorithms that can affect content reach. In conclusion, marketing strategies using social media have opened up new opportunities for Brighton Real Estate to increase its property sales. By utilizing social media effectively, companies can expand their market reach and increase interactions with potential buyers. This research provides valuable insight for other real estate companies looking to leverage the potential of social media marketing in their industry.

Downloads

Download data is not yet available.

References

Erwin, E., Ardyan, E., Ilyas, A., Ariasih, M. P., Nawir, F., Sovianti, R., Amaral, M. A. L., Setiawan, Z., Setiono, D., & Munizu, M. (2023). DIGITAL MARKETING: Penerapan Digital Marketing pada Era Society 5.0. PT. Sonpedia Publishing Indonesia.

Fitria, Y. (2018). Strategi promosi agen properti independen pada media online. Jurnal Komunikasi Profesional, 2(2).

Hartatik, H., Rukmana, A. Y., Efitra, E., Mukhlis, I. R., Aksenta, A., Ratnaningrum, L. P. R. A., & Efdison, Z. (2023). TREN TECHNOPRENEURSHIP: Strategi & Inovasi Pengembangan Bisnis Kekinian dengan Teknologi Digital. PT. Sonpedia Publishing Indonesia.

Mulya, A. C. (2014). Analisa persepsi pelanggan terhadap kinerja agen properti dan pengaruhnya terhadap kepercayaan di Surabaya. Jurnal Strategi Pemasaran, 2(1), 1–8.

Niam, M. F., Rumahlewang, E., Umiyati, H., Dewi, N. P. S., Atiningsih, S., Haryati, T., Magfiroh, I. S., Anggraini, R. I., Mamengko, R. P., & Fathin, S. (2024). Metode penelitian kualitatif.

Pramitasari, T. (2022). Strategi Marketing Communication Dengan Metode SOSTAC pada Xavier Marks Darmo (Studi Evaluatif Pada Xavier Marks Darmo).(Marketing Communication Strategy Using The SOSTAC Method on Xavier Marks Darmo (Evaluative Study on Xavier Marks Darmo)). Universitas 17 Agustus 1945 Surabaya.

Pramitasari, T., Romadhan, M. I., & Hakim, L. (2023). Strategi Marketing Communication Dengan Metode Sostac Pada Xavier Marks Darmo. Prosiding Seminar Nasional Mahasiswa Komunikasi (SEMAKOM), 1(1, Januari), 727–730.

Saleh, H. M. Y., & Miah Said, S. E. (2019). Konsep dan Strategi Pemasaran: Marketing Concepts and Strategies (Vol. 1). Sah Media.

Subagiya, B. (2023). Eksplorasi penelitian Pendidikan Agama Islam melalui kajian literatur: Pemahaman konseptual dan aplikasi praktis. Ta’dibuna: Jurnal Pendidikan Islam, 12(3), 304–318.

Tjahjono, A. (2013). Analisa marketing mix, lingkungan sosial, psikologi terhadap keputusan pembelian online pakaian wanita. Jurnal Strategi Pemasaran, 1(2), 1–9.