Analisis Strategi Persaingan Untuk Meningkatkan Penjualan Usaha Sambal Cumi dan Paru By Dapoer Zambal

Authors

  • Oktavio Mi’roj Rofik STIE Mahardhika Surabaya
  • Linda Ratna Fitria Cahyani STIE Mahardhika Surabaya
  • Ricia Ratri Widodo* STIE Mahardhika Surabaya
  • Dewi Cantika Rahmawati STIE Mahardhika Surabaya
  • Ajeng Kusuma Ningsih STIE Mahardhika Surabaya
  • Moh Wahib STIE Mahardhika Surabaya

Keywords:

Plan, Competition Strategy, Sales, SWOT Analysis

Abstract

Sambal Cumi and Paru by Dapoer Zambal is a new instant food business established in 2023. Not many people know about this business because it is still very new. In addition, there are many competitors working on the same business and are already successful. This study was conducted to determine whether the right competitive strategy can increase the sales of Dapoer Zambal's Sambal Cumi and Paru. For this study, a strengths, weaknesses, opportunities, and threats approach was used as a descriptive qualitative methodology. The analysis results show that improving customer service and adding new menu variations are the most effective competitive approaches to increase sales.

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References

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Published

2024-04-17

How to Cite

Rofik, O. M., Cahyani, L. R. F., Widodo, R. R., Rahmawati, D. C., Ningsih , A. K., & Wahib, M. (2024). Analisis Strategi Persaingan Untuk Meningkatkan Penjualan Usaha Sambal Cumi dan Paru By Dapoer Zambal. Jurnal Ekonomi, Pendidikan Dan Pengabdian Masyarakat, 1(1), 34–38. Retrieved from http://jependimas.org/index.php/go/article/view/20

Issue

Vol. 1 No. 1 (2024): JANUARI

Section

Articles

License

Copyright (c) 2024 Oktavio Mi’roj Rofik, Linda Ratna Fitria Cahyani, Ricia Ratri Widodo*, Dewi Cantika Rahmawati, Ajeng Kusuma Ningsih , Moh Wahib

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution 4.0 International License. (CC BY 4.0). This license permits anyone to copy and redistribute this material in any form or format, compose, modify, and make derivatives of this material for any purpose, including commercial purposes, as long as they credit the author for the original work.